Are you working your 70% …
Or Trying to do it all?
What is your favorite part of your work? What are you best at? Given a choice what is the one thing you would work on more than anything else in the vast array of services you can provide? What if you focused all you efforts on doing just that one thing?
It’s hard for most of us to fathom, doing just one thing. But think about it, what if you could do just the one piece of your career/job that inspires you. When you walk away at the end of the day you feel good about it. You feel pure contentment for your accomplishment. I know you know the feeling.
Identify that one thing and make it your specialty - your 70% or better. Then build around you a network of people that do the other areas of your business. Forget about those things that are simply a job to you, rather than a passion.
Remember the Golden Goose versus the Golden Egg analogy. The Golden Goose is a great referral partner that keeps giving you business. The Golden Egg is just another client. While valuable, the average client merely represents a job. The Golden Goose represents success as it represents an ongoing stream of business. During a workshop I recently delivered on this topic, one of the participants had an amazing break through. His name is Harlan.
Harlan, was struggling to identify his Golden Goose. As the group asked him about his business and what he really liked to do. We discovered that as a kitchen & bath remodeler, he was passionate about helping the elderly stay in their homes. Despite the trying times in the construction industry is this specific service needed? Yes. Is there anyone else (in our world famous medical community) doing this specific type of remodeling? No, not really. So what if you focus specifically on delivering services to that market? That market which you are passionate about serving.
Since that day, Harlan and his team at Dreammaker Bath & Kitchen in Rochester, MN, have taken the courses necessary to become certified “Aging in Place” remodeling specialists. They now work on something they are passionate about every day. Feeding a specific market with the service they need most…and in this economy they generated the best revenue ever for their business this July.
What have they done here? They focused on their passions. They focused on a specific part of their business. Although they can do many types of remodeling, they have now become the experts in one specific area that sets them apart from their competition. They are working their 70% market to bring it up to 100% by focusing on it.
Their Golden Goose is now the many organizations who assist the elderly as well as other members of the construction/remodeling industry that are not certified “aging in place” specialists. Without fear of loss they forged ahead to focus on one specific piece of their business (leaving those jobs that merely make up 30% of the business behind) to focus on their passion.
If your having trouble identifing your true passion join us for the Get Connected Event at the Minneapolis Convention Center on September 23rd and take the Passion Test. Register today at www.GetConnectedEvent.com
LuAnn Buechler, CMP, PMC Events