Do You Hate To Write? by Sue Henry
Tuesday, September 8th, 2009If you hate to write and it’s keeping you from blogging, then I have good news for you! Have a “video blog”.
A web video isn’t a mulitmillion Hollywood project. It’s not going to be “perfect”, and if you wait for perfection, the world will pass you by!
Basically, a blog video is like a blog post your write. It’s you sharing some information with your readers and connecting with them in a sincere, honest way. Here’s my top 5 tips for your blog video:
1. Have a script and practice it a couple of times before recording. You want to sound energized and competent while still showing your humanness of “ahhs”, etc.
2. Check the background where you’ll be recording. Remove any stacks of papers, clutter, etc. I would recommend having a couple items in the background that are “personal” and help people learn a little more about you as a person. For instance, if you have a pet you love, have a photo of them on the desk or table behind you.
3. Have the camera capture your face straight on. Have you ever seen the videos or photos of people where the camera has been angled from below the head and is aimed upward? No one looks good with a double chin!
4. Engage your audience with a story they can relate to. If you are using visuals (like a white board to share something), have yourself in the video, too. “Condition” them to hear your voice, see your face, and provide valuable, helpful information. This increases credibility and name/information retention. You want them to remember YOU when they think of the product or service you provide.
5. Be enthusiastic. Smile. And have fun!
Blogging can be an essential tool in attracting and finding the people who want, need, and are willing to buy what you offer. Someone is going to go online and find and connect with a person who offers what you do… Help them find you!